The  Air Jordan III was revolutionary in many aspects. Air Jordan III’s were the first sneakers to feature a visible air cushion in the heel of the shoe, the first to feature the Jumpman logo and the first to feature Spike Lee as Mars Blackmon in the Air Jordan commercials. The Air Jordan III were also the fist Air Jordans designed by Tinker Hatfield, who would become the lead designer for most of the remaining Air Jordan sneakers. The Air Jordan III are also Michael Jordan’s favorite Air Jordans.